Gen(AI) is becoming increasingly prominent in the commercial insurance industry, offering both opportunities and challenges. While AI can enhance efficiency, combined ratios, and profitable growth of the book of business, it also presents risks that must be carefully managed. This blog explores the complexities of Gen AI adoption in commercial underwriting, exploring ways to overcome challenges and harness its benefits.

8 Reasons Commercial Underwriting Carriers Are   Embracing AI-Led Document Processing with, featuring a hand holding a lightbulb with   AI circuitry.

The Risks of Gen AI in Commercial Document Submission:

AI systems heavily rely on the data they are trained on, and any inaccuracies or biases in the training data can lead to flawed decision-making. This can result in legal and ethical risks for insurers. Here are some key challenges:

  • Data Quality: AI systems can produce convincing but inaccurate results when trained on low-quality or biased data. Insurers must ensure data accuracy, relevance, and quality.
  • Unpredictability: AI systems can become uncontrollable as they evolve, making it challenging to understand or predict their behavior. This can be problematic when AI's assessments drive actions like approvals or denials. Insurers must establish clear guidelines for human intervention and ensure staff is well-trained to collaborate effectively with AI systems.
  • Bias and Discrimination: AI systems trained on biased data can perpetuate discrimination and inaccuracies. This can lead to unfair treatment of certain groups, causing reputational harm and legal issues. Insurers must implement an independent review board to assess the technical and ethical aspects of AI systems, ensuring they align with organizational values.

Overcoming AI Challenges:

To successfully navigate the challenges posed by AI in Commercial Underwriting, insurers must adopt several strategies:

  • Data Review: Thoroughly review and validate data sources for accuracy and quality. Regular monitoring and auditing of AI systems can help identify and correct errors and biases.
  • Understand Training: Understand how AI systems are trained and by whom. Industry experts should contribute to the knowledge AI systems rely on.
  • Human-AI Collaboration: Establish clear guidelines for human intervention in document submission processing. Ensure that staff is well-trained to collaborate effectively with AI systems.
  • Independent Review: Implement an independent review board to assess the technical and ethical aspects of AI systems, ensuring they align with organizational values.

Benefits of Gen AI:

Despite the challenges, Pibit's AI-led automation offers significant benefits in the commercial insurance industry:

  • Enhanced Underwriters' Efficiency: Pibit's AI-led automation can process submission documents in real-time by delivering accurate data quickly, reducing quote issuance time with better risk selection, and streamlining commercial underwriting workflow.
  • Profitable Growth for the Book of Business: With Pibit, submission ingestion can be processed in real-time, helping underwriting teams to address more submissions and identify unaddressed submissions by 80%.
  • Enhanced Combined Ratio: With the help of better risk selection led by consistent data quality, underwriting teams will be able to issue or quote appropriate premiums, lowering the loss and expense ratio and helping carriers save underwriting costs


AI's adoption in commercial insurance presents both challenges and opportunities. To harness its benefits, insurers must carefully manage data quality, understand training processes, promote human-AI collaboration, and ensure ethical AI use. By addressing these challenges, the insurance industry can continue to innovate and streamline underwriting with the help of

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